Google is luring owners of foreign Web sites that publish its ads into switching to their local currencies.
Publishers that previously earned ad income in U.S. dollars are now finding their ad balances are being reported in their local currency. Logging in to their Adsense admin site they are somehow lured into making the switch unwittingly, one customer says. They click a recognised trigger button and they are suddenly advised their reporting currency has changed.
Google stands to pick up major foreign exchange earnings as a result of the move.
Google customers who find they have switched and seek to change back to U.S. dollars are politely told it is not possible. They are told they will need to close their account altogether, and open a new account.
One publisher said they felt they had been tricked into the new currency reporting as they do not recall seeing any invitation to switch. When browsing the Adsense admin site they said they clicked a link they would normally click and found they had unwittingly been switched to a new currency.
Customers can still be paid in U.S. dollars but that will likely mean a mark-up for Google when the local currency funds are converted.
Countries where publishers are affected so far include France, Germany, Italy, the Netherlands, Spain, and Australia.
Although the change in currency is currently optional, Google says it will soon be mandatory.
“Although this change is currently optional, in the future we will require that publishers located in eligible countries make this switch. Eligible publishers who haven't yet updated their accounts will currently see an interstitial page with additional information after signing in. We understand that some eligible publishers would like to continue receiving payments in U.S. Dollars; while you can still choose to be paid in U.S. Dollars, it will be mandatory to view your reports in your local currency,” Google says in a statement posted on its Web site.
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Publishers that previously earned ad income in U.S. dollars are now finding their ad balances are being reported in their local currency. Logging in to their Adsense admin site they are somehow lured into making the switch unwittingly, one customer says. They click a recognised trigger button and they are suddenly advised their reporting currency has changed.
Google stands to pick up major foreign exchange earnings as a result of the move.
Google customers who find they have switched and seek to change back to U.S. dollars are politely told it is not possible. They are told they will need to close their account altogether, and open a new account.
One publisher said they felt they had been tricked into the new currency reporting as they do not recall seeing any invitation to switch. When browsing the Adsense admin site they said they clicked a link they would normally click and found they had unwittingly been switched to a new currency.
Customers can still be paid in U.S. dollars but that will likely mean a mark-up for Google when the local currency funds are converted.
Countries where publishers are affected so far include France, Germany, Italy, the Netherlands, Spain, and Australia.
Although the change in currency is currently optional, Google says it will soon be mandatory.
“Although this change is currently optional, in the future we will require that publishers located in eligible countries make this switch. Eligible publishers who haven't yet updated their accounts will currently see an interstitial page with additional information after signing in. We understand that some eligible publishers would like to continue receiving payments in U.S. Dollars; while you can still choose to be paid in U.S. Dollars, it will be mandatory to view your reports in your local currency,” Google says in a statement posted on its Web site.
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