Sean Harvey - Google Business Product Manager said in his blog post:
They have been hearing your requests for new ways to generate revenue in AdSense, and new ways to maintain control over the ads that appear on your sites. With that in mind, Adsense pleased to announce plans to give you the ability to allow multiple Google-certified ad networks to compete for display ad space on your site.
Who are these ad networks? They're ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves (much like AdSense). You'll now be able to allow advertisers from these networks to compete with AdWords advertisers for your ad space. All reporting and payments will still run through AdSense as they always have, and the available ad formats will be the same as those offered for AdWords ads.
He further adds finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. We'll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You'll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this.
We're dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you'll find that more competition translates into better ads and increased revenue in the long run.
Read More at adsense.blogspot.comThey have been hearing your requests for new ways to generate revenue in AdSense, and new ways to maintain control over the ads that appear on your sites. With that in mind, Adsense pleased to announce plans to give you the ability to allow multiple Google-certified ad networks to compete for display ad space on your site.
Who are these ad networks? They're ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves (much like AdSense). You'll now be able to allow advertisers from these networks to compete with AdWords advertisers for your ad space. All reporting and payments will still run through AdSense as they always have, and the available ad formats will be the same as those offered for AdWords ads.
He further adds finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. We'll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You'll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this.
We're dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you'll find that more competition translates into better ads and increased revenue in the long run.
Related Articles:
Google-certified ad networks in AdSense (Video) : AdSense publishers in North America and Europe can now allow ads from Google-certified ad..
AdSense for content and AdSense for search are now available for Lithuanian, Ukrainian, or Latvian
Participate in Email Interview to better understand what's most important to Google Adsense publishers : Now Only for North American Publishers
Make the ads on your site relevant for users : Woojin Kim - AdSense Product Manager Explains Inside the science of contextual matching
How can you make a custom channel into an ad placement?
More Topics:
More Adsense Tips and Tricks
Affiliate Marketing Network/Programs
Guide and Tips For Bloggers
Internet Marketing Tips/Tricks/Strategies
Affiliate Marketing Tips/Tricks/Guide
Speeding Up in a Slowdown Google Videos
Search Engine Optimisation (SEO) Tips:Tricks:Strategies
